Amazon, Better Business Bureau join forces to fight fake reviews

have partnered together. The two filed a lawsuit against an alleged fake review broker in hopes of stopping the practice and ensuring an experience shoppers can trust.once created our own online business to see if we could buy and post fake reviews and it was alarmingly easy to do.

"They might be looking at one too many exclamation points or bad grammar and these are just not great indications of whether the review is authentic or if it's fake," said Mind.The lawsuit alleges the website tried to sell fake reviews to bad actors to post on Amazon product listing pages or BBB business profile pages. It claims ReviewServiceUSA used fake customer accounts to post inauthentic positive reviews to inflate ratings and rankings.

It appears the action may have already been successful because ReviewServiceUSA.com is no longer active.

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