[Good Business] Steering generative AI towards nondisruptive creation

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To steer generative AI towards nondisruptive creation, we need a new playbook

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If we are to prove that business can indeed be a force for good, we must chart a path for the use of AI to be truly human-centered – an approach that dignifies people and contributes to the flourishing of our collective well-being. Thus, we must steer the use of AI towards complementing and empowering humans rather than replacing us. We can pursue symbiosis, not substitution.

Second, we need to look for opportunities outside the boundaries of existing jobs and industries. This means deeply understanding the unmet needs and untapped potential of knowledge workers across domains. It requires imagining new possibilities for human-AI collaboration, not just optimizing existing workflows. Business organizations and schools should develop think tanks or task forces that can help imagine new and meaningful ways of working.

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[Good Business] Coalition of the willingWe must create a space where like-minded people from business, non-profit, academe, government, media, and church can come together to build a coalition of the willing. A coalition that identifies a passion that will be its north star.
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