Apple's new iPad Airs and Pros help the company consolidate its tablet market dominance

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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem.

has been comfortably leading the global tablet market for... as long as we can remember, the sales numbers of the tech giant's iPad portfolio are not what they used to be a few years back. That's actually true for the entire industry, which thrived in the early stages of the COVID-19 pandemic, struggling once people started returning to traditional offices and classrooms and finally showingThat's right, the market is up from 28.2 million unit shipments in Q2 2023 to 34.

The largest smartphone and tablet market out there unsurprisingly remains devoted to homebrewed products from brands like Lenovo, Huawei, and Xiaomi. Those are the world's third, fourth, and fifth-biggest tablet vendors right now , and surprisingly , the smallest of the three scored the largest growth of the top five in Q2 2024, nearly doubling its sales from the same period of last year.

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