One of the ad industry groups being sued by X is ‘discontinuing’

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Global Alliance For Responsible Media,WFA,GARM

Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.

An ad industry group named in X’s antitrust lawsuit is “discontinuing,” two days after the social media company filed a lawsuit accusing major advertisers of an “illegal boycott” against the company.

X CEO Linda Yaccarino said the news was “an important acknowledgement and a necessary step in the right direction” in a statement. The company’s lawsuit, which was filed in Texas, claims that the WFA, GARM and a handful of major advertisers “conspired … to collectively withhold billions of dollars in advertising revenue from Twitter.

 

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