The Stock Market’s Retail Optimists Look Past a ‘Choiceful’ Consumer

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Walmart’s second quarter earnings came together with the July sales report to offer optimists some hope.

sales grew 4.7 percent, adding $7.4 billion to its already giant topline. And the Census Bureau reported that July retail and food service sales increased a seasonally adjusted 1 percent from June — a gain more than three times as strong as the 0.3 percent uptick economists projected, according to FactSet.

If the text remained guarded, investors read-in a subtext that was more bullish, jumping into retail despite lingering concerns about the second half. At Tapestry, Coach gained ground last year and the company is trying to buy Capri Holdings to keep growing in the accessible luxury category. And at Walmart, the mass giant has steadily been taking a new angle on its business.

Walmart said sales in fashion, toys, hardlines and home on its digital marketplace all grew more than 20 percent during the second quarter.

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