The maker of an online quiz that prods marathoners and weightlifters about their exercise habits is the latest beneficiary of Silicon Valley’s ardor for the insurance industry.
Behind the quiz is Health IQ Insurance Services Inc. The firm uses information from individuals’ answers to then offer them discounted life insurance if it determines they live healthy lifestyles. On Wednesday, the firm said it raised $55 million in growth capital from a group of investors, bringing its total capital raised to $140 million.
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