CEOs are running companies from afar even as workers return to office

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New leaders at Starbucks and Victoria's Secret are joining the growing ranks of corporate leaders given the option to run their businesses from hundreds or...

Leaders at Starbucks, Victoria’s Secret, United Airlines, Boeing and more have hired CEOs that don’t live near their corporate headquarters.

A logo on the clock tower of the Starbucks Corp. headquarters in Seattle, Washington, US, on Wednesday, Jan. 11, 2023.isn’t living in the same city or even state as its headquarters — an emerging trend of top leaders living a plane ride away at a time when many employees are forced to return to the office.Indeed, this week Victoria’s Secret & Co., based in Columbus, Ohio, named a new CEO who will be in New York.

“We have headquarter offices in many locations, including New York,” a Victoria’s Secret spokesperson said in a statement. “For us, what’s most important is that our teams feel supported no matter where they are based.”Super’s predecessor, Martin Waters, was also based in New York and would visit the Ohio facilities frequently.

Niccol, who moved Chipotle’s headquarters from Denver, isn’t following precedent at Starbucks. The coffee chain’s previous CEO, Laxman Narasimhan, relocated to Seattle from the UK. Niccol will spend the majority of his time at the Seattle headquarters, according to a Starbucks spokesperson.The Dallas Morning News’ annual ranking of the 150 largest publicly traded companies in Dallas-Fort Worth, based on revenue from fiscal year 2023, is here to unpack the chaos.

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