a new feature that will let corporate customers use their own company data to customise the artificial intelligence start-up’s most powerful model, GPT-4o.
The move comes as start-ups face rising competition for their AI products for business, and businesses face growing pressure to demonstrate the gains from investment in AI.plans to roll out the customisation capability, known generally in the AI industry as fine-tuning, on Tuesday. Fine-tuning allows existing AI models to be trained on additional information about a particular sort of task or subject area.
Many tech companies offer the ability to customise AI models big and small. OpenAI is banking on making it easier for customers to tweak its most powerful model by working directly with the company, rather than using an outside service or a less powerful product, said Olivier Godement, the head of product for OpenAI’s API.“We’ve been extremely focused on lowering the bar, the friction, the amount of work it takes to get started,” Godement said.
To fine-tune a model, customers must upload their data to OpenAI’s servers. The training takes, on average, an hour or two, said John Allard, an OpenAI software engineer who works on customisation. Initially, users will only be able to fine-tune the model with text-based data, Allard said, not images or other content. —The work we do at TechCentral is made possible through the support of our commercial partners.
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