Basketball icon Michael Jordan co-owns a multi-million dollar business with 23-time Grand Slam champion Serena Williams as the industry continues to boom.team owners – Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks.Cincoro eventually launched in September 2019 and in the space of three years, the premium tequila brand sold 1.5 million bottles and won 23 awards in accredited spirits competitions.
Cincoro founding partners Wes Edens, Wyc Grousbeck, Emilia Fazzalari, Michael Jordan and Jeanie Buss. Image credit: Getty Speaking on her relationship with Jordan, she added: “He has been very supportive. To be part of such an iconic person — I still want to be like Mike. "We want to build a really great tequila that people genuinely love and can genuinely drink and learn that you can sip tequila, and not shoot ’em back."Well, I do still like to shoot, but I like to sip this one. But it’s just been so fun just to actually work with him on a team.”