Dogfish Head's merger with the maker of Sam Adams fundamentally disrupts the world of craft brewing — and beer lovers have mixed feelings

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Dogifsh Head Brewery is merging with Boston Beer Co., the company that owns the Sam Adams brand of beer.

One Facebook user called the pair"shill" and"sellout," respectively."To the haters: Samuel Adams / Boston Beer may not be perfect, but few people have been as vocal a proponent of craft beer for as long as Jim Koch," one Facebook user commented."I'd much rather DFH merge with them than get bought by Constellation or — gasp! — ABInbev-SabMillerCoors.

"A lot of you bozos don't understand what selling out is," a different poster wrote."Two independent companies merging is way different than if DFH went with InBev or another corporation. Relax, it's going to be OK and possibly create a bigger shipping market and more beer.""Sam Adams has been completely out of touch with actual craft beer for a decade at least," one poster wrote."I don't see how this is good.

 

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The only reason the rest of America knew about Samuel.. beer! And now dogfish What’s that?!

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