Thriving in a male-dominated industry: Rifqa’s journey and advocacy for women in ride-hailing

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Rifqa has faced obstacles many women encounter, but developed a robust strategy to overcome them.

In the bustling, fast-paced world of ride-hailing, where men often dominate the scene, one woman is breaking barriers and making her mark – Rifqa Carr, Driver Acquisition Manager at inDrive, South Africa.

“I saw this as a challenge and an opportunity for growth,” Rifqa reflects. “I’ve always been motivated by the desire to break barriers and promote gender diversity. The idea of improving drivers’ livelihoods, enhancing customer experiences, and contributing to inDrive’s growth resonates deeply with me.”Overcoming challenges as a woman in mobility

“By addressing these challenges head-on, I aim to pave the way for other women to succeed in the mobility industry,” she emphasises. Her story is a testament to the fact that with determination and the right support, women can not only survive but thrive in traditionally male-dominated spaces.Rifqa’s success is also a reflection of inDrive’s commitment to creating a people-driven mobility platform where women are not just participants but key drivers of the company’s mission.

 

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