Campbell Soup dropping ‘soup’ in name to become ‘The Campbell’s Company’

Campbell Soup is dropping “soup” from its name to become “The Campbell’s Company,” CEO Mark Clouse said on Tuesday, a pivot symbolizing the company’s shift to other packaged food such as jarred sauces like Rao’s and Goldfish snacks.

“Today we’re so much more than soup,” Clouse said. Campbell’s was the first to sell canned soup more than a century ago. The company’s cans later were featured in iconic pop art by Andy Warhol. Campbell’s is looking to its Goldfish snacks for growth, and expects the crackers to become its largest brand by its 2027 fiscal year, executives said.

Snacking is experiencing pressure as middle and lower-income households face financial strain, Clouse said.

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