"Forty thousand restaurants worldwide will put us amongst the largest restaurant companies in the world," said CEO Jose Cil at the company's first investor day in New York on Wednesday.
"It's a huge consumer market where per capita coffee consumption is growing about 15 per cent a year," Tim Hortons president Alex Macedo said. Tim Hortons started a pilot Wednesday with select locations offering the Beyond Meat plant-based breakfast sausage patty in three new menu items -- a breakfast sandwich, a wrap and a vegan sandwich. It hopes to roll out the products nationally by the end of the summer, depending on the results of the pilot.
The new options comes as restaurants across the industry look to increase their plant-based protein options.