As Vision Expo West descends on Las Vegas, so do a litany of specialized optical shop owners from across North America and beyond.
WWD spoke with four boutique owners from cities across the U.S., and while their client bases are diverse, some clear At Eyewear Love Affair, I don’t curate my inventory based on trends. Instead, I seek out unique eyewear designers whose craftsmanship tells a story and sparks conversation. My customers aren’t looking for what’s trending — they’re seeking something extraordinary, something they won’t find anywhere else.
WWD: In the age of social media and personal eye care, do you find customers are more informed about their personal eye care?I don’t think so. Social media often highlights influencers who may not have a deep understanding of eyewear and eye care. There’s a surge of influencers promoting online eyewear brands that offer multiple pairs of “accessible” glasses, often with poor fits.
WWD: As a small business owner, what are key things you’ve learned that could help someone interested in opening their own eye careOne of the key lessons I’ve learned is the importance of innovation, standing out and knowing when to take calculated risks in entrepreneurship. It’s crucial to develop a concept that feels fresh and unique, something that people didn’t even realize they needed but will come to crave.
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