David Cape is the President of Groupe Marcelle. The Canadian family-owned cosmetics company managed to thrive even during the COVID-19 pandemic that hit the industry hard.Funny thing about the Canadian marketplace: You can be a big fish in your pond and still have to deal with killer whales. That’s certainly true in the $4.8-billion Canadian cosmetics and beauty industry.
We’re very strong in skin care, in colour cosmetics and in perfumes. Our Annabelle brand, which is focused on a younger consumer, let’s say 18 to 30, is strong in eye makeup, and we have the No. 1 Kohl pencil eyeliner. Our Marcelle brand has both colour and skin care, and it’s really all about caring cosmetics—they’re hypoallergenic and fragrance-free. We’re really strong in skin care, but also in tinted moisturizers. There’s a whole area called alphabet creams.
On the subject of ingredients, Groupe Marcelle was recently fined $500,000 by the Court of Quebec for violating the Canada Environmental Protection Act. Some of your products were found to contain a chemical I can’t pronounce. Can you explain what happened? The Canadian market is dominated by multinationals—companies like L’Oréal, Estée Lauder and others. How do you compete against those major players?
You use the name CW Beggs and Sons for your men’s products. Wasn’t that the name of the company started in 1871?
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