Smoking is a Thing of the Past — Even for the Luxury Market

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Shifting societal attitudes have led to a dramatic decline in smoking, especially among younger generations.

When constructing an image of the luxury lifestyle in your mind, the first thing you’ll probably think of is a man dressed in a well-tailored suit who’s lounging easily on a leather couch—and smoking some tobacco. That just goes to show how much smoking is considered part and parcel of the lifestyles promoted by the luxury market. finds that cigars are widely considered a symbol of leisure and sophistication. To a lesser degree, cigarettes carry the same implications.

With multiple actors and actresses smoking or wielding slim, classy cigarette holders both on and off the silver screen, the habit established a ‘cooler’ reputation. like Yves Saint Laurent. In fact, the piece the label is best known for is its ‘Le Smoking Jacket.’ Aside from being designed to flatteringly accentuate the wearer’s torso, this item comes with silk lapels meant to repel cigarette ash.

Another driving factor of this decline is accessibility. That’s especially significant for the luxury market, which constantly needs to find ways to extend its appeal from higher-end to everyday consumers to maintain profit margins. The rising prices of cigars and cigarettes have negatively impacted how affordable these products can be. A pack of cigarettes in Australia, for instance, now costs nearly USD 26 — currently the most expensive in the world.

 

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