Sometimes, a company’s name change tells you a lot about its evolution and the sector it’s in. Secure Energy is scheduled to hold a shareholder vote on Oct. 29 to rename itself Secure Waste Infrastructure Corp. As president and CEO Allen Gransch, 48, explains, “It better describes what we do with our business.”
Gransch was a young accountant and auditor who grew up on a farm northeast of Saskatoon, and he was excited by the prospect of joining a startup. He says it allowed him to “experience every part of the business.” Gransch has climbed the ladder, from controller to CFO to president in 2022, and CEO in May.
It’s taken a while for Secure to reinvent itself. Among other things, the oil patch went through another scare with the arrival of COVID-19 in early 2020. But as Gransch notes, “the pendulum always swings way too far.”
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