For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them. But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 apiece.
His latest initiative, selling canned air, aims to “create a souvenir that could be easily transported in a suitcase for tourists” and “something original, fun and even provocative,” a spokesperson for ItalyComunica told CNN on Monday. “It’s not a product, it’s a tangible memory that you carry in your heart,” Abagnale told CNN, adding that once tourists are home and have opened the can, they can repurpose it as a souvenir pen holder. Not everyone is on board with this.