Informed by influencer Dani Austin’s own experience with postpartum hair loss, the 2021-founded brand offers a range of scalp and hair care products meant to boost strand health and address excess shedding, particularly among women.“This is the first time we’ve gone into scalp health, which is something that needs to be talked about more — at, we always try to be early to these trends,” said Sonya Brown, general partner and co-head of growth equity.
“Norwest has a lot of experience working with founder-led brands and understanding the nuances that go into growing a brand that’s not only so personal to me, but my audience,” said Texas-based Austin, who has more than 2.3 million Instagram followers and cofounded Divi with her husband, Jordan Ramirez.
“We’re excited about increasing our brand awareness — there are a lot of people who don’t know about Divi and so with this investment, getting Divi into more hands domestically and, one day, internationally is the dream,” said Austin, adding that boosting the brand’s storytelling efforts is a key priority of the indusion.