The global automotive industry is accelerating its shift towards sustainability as the impacts of climate change become increasingly urgent. This transformation is driven by stringent environmental regulations, evolving consumer expectations, and the overarching goal of achieving net-zero emissions. Automakers worldwide are rethinking their production processes to reduce environmental impact, focusing on electric vehicles (EVs) and adopting sustainable economic and operational principles.
In Malaysia, the automotive sector is embracing this global trend by investing in green technologies, including EV production and energy-efficient manufacturing practices. The motorcycle industry, however, faces unique challenges in adapting to growing consumer demands for sustainability, balancing environmental concerns with the need for high-quality, reliable, and safe products. Gil Carmo, co-founder and CEO of iMotorbike, emphasizes the importance of adopting circular economy principles, such as encouraging trade-ins, reusing parts, and investing in eco-friendly refurbishing technologies. This approach not only reduces waste and extends product lifecycles but also makes affordable transport options accessible to more consumers
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