Jay-Z’s Luxury Cannabis Company Struggles to Sell $50 Joints

Jay-Z’s luxury cannabis company Monogram has been struggling to sell $50 joints, reportedly resulting in the rapper’s business losing half a billion dollars since it was launched in 2020.SFGATE, pointing out that Monogram’s website lists nine retailers — eight in California and one in Arizona — but none of them list the rapper’s products on their online menus.

Jay-Z had also been named chief visionary officer at the business, with his Monogram brand being listed as The Parent Company’s luxury product, offering pre-rolled joints and cannabis flower in lustrous black packaging at lavish prices. “Like many other things we’ve seen in cannabis surrounding rappers, the hype hasn’t met the reality,” Yakatan said. “Monogram was supposed to be an ultra-premium product, and I don’t know anyone who tried it and thought it was anything more than mid-tier.”

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