Bigger franchises. Fewer slow-burn hits. Releasing movies is still a messy business

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'Moana 2,' 'Wicked' and 'Gladiator II' are hits. Don't let that convince you that the movie business is in great shape.

With a month left to go in an erratic, stomach-churning year for Hollywood, the box office finally started to show some life again with the triple-threat of “Moana 2,” “Wicked” and “Gladiator II.” 'Moana 2,' the animated Walt Disney Co. musical sequel, exploded with $221 million over the long Thanksgiving weekend, while all movies combined generated a massive $420 million in revenue in the U.S. and Canada during the five-day Wednesday-to-Sunday period.

But Apple in particular has backtracked after a series of expensive commercial flops, including “Argylle” and “Fly Me to the Moon.” The company dramatically scaled down the planned release for the Brad Pitt-George Clooney two-hander “Wolfs,” a decision that angered director Jon Watts, who took the unusual step of publicly expressing dissatisfaction with his distribution partner to Deadline.

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