Honda and Nissan are in early discussions about a potential merger, aiming to become the third-largest automaker globally. However, both companies are also exploring alternative partnerships, including joint ventures. Honda CEO Toshihiro Mibe stated that they are examining various possibilities beyond a merger, such as joint ventures between specific divisions. While Nissan confirmed exploring collaboration opportunities, neither company has committed to a deal yet.
The combined sales of Honda and Nissan would exceed 7.6 million cars in 2023, positioning them below Volkswagen and Toyota. The automotive sector faces intense competition, particularly from Chinese manufacturers like Changan and Tesla, both prominent players in the EV market. Japanese automakers view Chinese companies as their primary rivals in the EV space, acknowledging China's dominance in the EV supply chain, government support, and innovative charging technologies. Beyond a potential merger, Honda, Nissan, and Mitsubishi have established a joint venture to collaborate on electric vehicle development, new software, and green technologies, recognizing the transformative nature of the automotive industry
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