HELD at the Manila Hotel, the Tinta Print Media Conference 2024, organized by the United Print Media Group of the Philippines (UPMGPhil), united media professionals, creative leaders and business executives for a day of insights and innovation. With the theme 'Driving Truth and Business Impact,' the event explored the challenges and opportunities shaping print and media in a digital era.
UPMGPhil President Barbie Atienza and conference chairman Angel Guerrero opened the event, emphasizing its mission to empower media practitioners. PCO Senior Undersecretary Emerald Anne Ridao underscored print media's enduring relevance, even amid digital advancements. Highlights included a Media Data and Consumer Insights session led by industry experts like Martin Peñaflor of Tangere and Dr. Guido David of OCTA Research, focusing on data-driven strategies to enhance engagement. Ethical advertising was tackled by Robby Aligada of the Advertising Standards Council, stressing self-regulation to maintain public trust. Rico Hizon of SM Investments shared insights on aligning innovation with corporate responsibility, while Dante Ang II discussed adapting print media to a changing landscape. Aileen Perez of GMA Network spotlighted efforts to combat misinformation through responsible journalism and meme journalism's role in news engagement. Closing the event, David Guerrero of BBDO Guerrero showcased award-winning campaigns, celebrating storytelling's transformative power. The conference reaffirmed collaboration and innovation as keys to advancing Philippine media