Jollibee, Mang Inasal, Chowking named top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 rankingsJollibee Group’s global flagship brand Jollibee continues to make waves, earning the top spot as the most valuable restaurant brand in Brand Finance’s ASEAN 500 2024 Report. In a separate listing, Jollibee has been valuated as the Top 2 fastest growing restaurant brand in the world, outperforming global giants in the industry.
“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth,” said Ernesto Tanmantiong, global chief executive officer of the Jollibee Group. “We thank our teams who consistently make every experience at our stores delightful.
In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand in the world, outperforming international giants.Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value.
Brand Finance’s research highlights Mang Inasal’s exceptional scores in “familiarity” and “recommendation,” underscoring its strong recognition and enduring loyalty among consumers.