Meta, the company behind Facebook, Instagram, Threads, and WhatsApp, is enhancing its apps with AI features. WhatsApp is gaining even more AI-powered functions, including a business platform connection feature and AI-powered replies. These new tools for businesses mirror those already available on the Android version. Some beta testers now have access to a new feature that lets businesses connect their app to AI tools.
By scanning a QR code, companies can turn on AI support to handle customer messages. This comes in handy, especially outside regular working hours, as AI can step in to provide timely replies when no one's available. These AI-powered responses can share product details, recommend options based on customer needs, and even provide updates on pricing and stock availability to make things easier for shoppers. By scanning a QR code, companies will be able to turn on AI support and link the WhatsApp Business app to the Business Platform. If a business wants to take over the conversation manually, the AI instantly steps back to allow a seamless handoff. Customers will also know upfront when they're chatting with AI for transparency. However, since AI isn't perfect, some responses might miss the mark. Businesses can give feedback to Meta to help fine-tune the service over time and improve its accuracy. WhatsApp is rolling out another new feature alongside AI-powered replies: the ability to link the WhatsApp Business app to the Business Platform. Once a QR code is scanned, businesses can manage their accounts on both platforms at the same time. During the setup, they can even transfer up to six months of chat history to the app – though group chat histories are excluded from this option. WhatsApp is also exploring AI-powered chat features for its main app, allowing you to send messages to Meta AI for more context. And keeping up with the AI buzz, WhatsApp may soon let you chat with Meta AI on the phone (if you're in the US) or text it via WhatsApp (and you can bet on getting AI-powered responses in this conversation, right?)
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