Virginia Sports Betting: Market Contraction Doesn't Dampen Enthusiasm

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Despite a decrease in the number of sportsbooks, Virginia's sports betting market is projected to surpass its 2023 performance. The article explores the factors behind the market contraction, including the departure of international operators like Unibet and Betfred, and the rise of new entrants like Betr.

Virginia's sports betting scene is running a little leaner than it did a year ago, but the reduction in sportsbooks hasn't led to a dropoff in bet volume, with the state on pace to cruise past its 2023 numbers across the board.Virginia sports betting has been legal since April 2020, when the state legislature worked with former Governor Ralph Northam to pass into law. The online sports betting markets opened in the Old Dominion State just a few months later, in January 2021.

The two years after the first sportsbooks went live were a huge period of growth for the Virginia sports betting market. At one point, as many as 16 sportsbooks were legal in the Old Dominion State. However, 2024 was a period of contraction, with the market shrinking to just 12 legal Virginia sportsbooks. that it would be leaving the US sports betting market, Unibet shuttered its operations in Virginia and other North American jurisdictions where it operated. in four states, including Virginia. The company’s CEO cited a lack of profits and the insurmountable competition from U.S. sportsbooks like FanDuel, who already dominate the American sports betting market.Betr, a leading micro-betting platform owned by influencer Jake Paul and sports betting veteran Joey Levy, went live in Virginia. The Old Dominion State was just third to issue a license to Betr, following Ohio and Massachusetts.. Like 888 and Unibet, Betfred found it very difficult to compete with American sports betting brands that are already well-known in Virginia.in Virginia to become the state's 12th legal sportsbook. For Sporttrade, Virginia was its fifth legal sports betting market after it had previously gone live in Arizona, Colorado, Iowa, and New Jersey. on Dec. 12th. The new casino will have over 1,500 slot matches, poker, table games, and the Old Dominion State’s newest retail sportsbook. is legal – and it’s thrivin

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