It's not entirely deja vu, though. Last time, Third Point encouraged the Japanese conglomerate to jettison its "bloated" entertainment assets, but now it is bullish on that business and wants it to be the focus of a "New Sony."
Third Point sold its position within two years but has amassed $1.5 billion in shares since then, about 10 percent of Third Point's roughly $15 billion portfolio. Sony should also sell stakes in health care, insurance, Spotify and other assets, slim down its electronics business and allocate the "majority of capital investment and management focus" toward gaming, music and movies, in order to create "a leading creative entertainment company." Loeb and company have their supporters, especially since the stock jumped 6 percent in the first three trading days after June 13.
Still, some may argue that Loeb might have been better off simply staying put with the Sony stock he purchased for about $20 a share in August 2013; its value would have risen 160 percent. Nevertheless, Third Point argues that Sony remains "one of the cheapest large cap stocks globally."
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