From Gillette to Waitrose, 'woke' companies alienate Middle England at their peril

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From Gillette to Waitrose, 'woke' companies alienate Middle England at their peril | BenedictSpence

I have a question for you. When you see an advert for a company trying to come across as progressive, are you more or less likely to buy their products? Do you feel an instinctive affinity with it, and its efforts to change the world in a certain direction? Or do you feel spoken down to, and just wish that the company would get on with the business of providing goods and services?

 

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BenedictSpence They’re probably only exercising their compliance with EU regulation

BenedictSpence From Gillette to Waitrose, 'woke' companies alienate Little England at their peril BenedictSpence FixedItForYou

BenedictSpence I believe divisive trolls may be to blame 😢

BenedictSpence The Gillette adverts created a lot of entertaining angry youtube adverts. If you're of the general philosophy of apathy I enjoyed both the adverts and the social commentary a hell of a lot.

BenedictSpence Gillette is the reason I currently have a beard that reaches down to my groin region.

BenedictSpence Basically admitting Middle England is regressive

BenedictSpence Well we'd hate to wake up middle England when it's sleeping in wouldn't we?

BenedictSpence

BenedictSpence Symptomatic of how the relationship between businesses and their customers had been perverted and undermined over many years.

BenedictSpence i simply avoid companies who sell 'rainbow' products or have the 'rainbow' on their twitter/LinkedIn/Facebook page... Gay rights has nothing to do with corporations!

BenedictSpence ... and by 'middle England' they mean 'the English', an endangered race in their own country.

BenedictSpence Pandering to minorities won’t put money in your till

BenedictSpence Is middle England going to have a hissy snowflake meltdown about it, do you think? 🤷🏻‍♂️

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