Disney's attractive new Hulu bundle expected to boost digital ads business, and CEO says it's the most important thing he's ever done

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Disney's attractive new Hulu bundle expected to boost digital ads business, Bob Iger says

Disney+ and the bundle with the other services is set to launch in November. The $12.99 per month bundle will include the ad-supported version of Hulu, which Iger said in an interview with CNBC's Julia Boorstin is "becoming a very important part of the Hulu business." On Tuesday, Disney said Hulu had reached about 28 million paid subscribers.

Hulu"If this bundle serves to grow Hulu subscribers more aggressively, that would be very valuable on the advertising side," Iger said. "There's another revenue stream that will come in that I don't think has necessarily been appreciated if we grow Hulu [subscriptions] quicker, which we believe this bundle will do. If you look at it that way, the economics of the bundle are better than what you would expect.

 

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Not on my dime. I’m not paying for ads in this fashion Netflix

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