$3.2 billion teeth-straightening company SmileDirectClub is going public. Here are the investors who stand to make the most.

on Friday. According to the filing, the company is seeking to raise $100 million, though that's a placeholder amount that can change.

SmileDirectClub is a startup that provides clear aligners for teeth. While it typically costs anywhere from to get traditional braces or Invisalign-brand aligners, SmileDirectClub goes for a fraction of that — you can either pay $1,895 up front, or a total of $2,290 total spread out over two years., our weekly newsletter on pharma, biotech, and healthcare.

The idea behind SmileDirectClub is to make straightening teeth more affordable by cutting out the steps of going in-person to a dentist or orthodontist to get braces or other alignments. The company was started byIn October 2018, SmileDirectClub raised $380 million from private equity firm Clayton, Dubilier & Rice as well as venture firms Kleiner Perkins and Spark Capital.

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