Harley-Davidson has in business for 116 years — but the iconic American company is facing numerous challenges

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Harley-Davidson has seen it all — including two world wars — but the company is now dealing with a declining US sales market and a contentious Trump.

Harley-Davidson has been around since 1903. The motorcycle manufacturer has seen it all — including two world wars — but the company is now up against new challenges. But the brand remains an American icon and its history is fascinating. Visit Business Insider's homepage for more stories. Harley-Davidson isn't just the most famous motorcycle company — it's also one of the most legendary and beloved brands in human history.

Harley-Davidson has been around since 1903. The motorcycle manufacturer has seen it all — including two world wars — but the company is now up against new challenges. But the brand remains an American icon and its history is fascinating. Visit Business Insider's homepage for more stories. Harley-Davidson isn't just the most famous motorcycle company — it's also one of the most legendary and beloved brands in human history.

 

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