One to watch is Truly, which is Boston Beer's version of White Claw. Analysts at Guggenheim forecast sales of the alcoholic drink to grow three-fold over the next two years, according to a new report released Monday.Why America has a White Claw shortageTruly sales will help bolster Boston Beer's bottom line so much that the analysts have raised its earnings estimates for the next three years.
Other competitors include Bon & Viv and Natural Light Seltzer, which is manufactured by Anheuser-Busch . That company is reportedly launching a third hard seltzer drink with Bud Light branding. The company recently told CNN Business that Bon & Viv sales have increased year-over-year, but Guggenheim said it's losing share of the market compared to rivals.Truly has also said it's facing a shortage, which Guggenheim said might be hindering its sales.
naturallight coming in to take the crown after it helps fourloko into their apartment from passing out.
Y WOKE UP WANTING A DRINK REALLY BAD
Hard Seltzer, now with extra soy for you CNN viewers.