, and Oatly show consumer tastes and preferences are rapidly changing, forcing traditional packaged goods makers like PepsiCo.'s Frito-Lay to adapt.'It's nonpareil': How Swedish oat-milk brand Oatly became the undisputed king of a burgeoning $29 million market through its quirky grassroots approach to marketing
The company used to rely on its in-store presence to make sure its products were seen by by consumers, but today it's focused on making sure people can get them the way they want them and at the price they want, he said. "You'd say, 'Well, that's great for a company like Frito-Lay," Del Pozzo said."But it also puts a lot of pressure on us to make sure we have the right relevant offerings."To that end, Frito-Lay started a loyalty program calledthis month that refunds people up to 10% on the PepsiCo and Frito-Lay products they buy to their PayPal or Venmo accounts. The idea is not just to drum up repeat business but get people to buy both products together.
Frito-Lay has also created e-commerce snack packages for people to send to loved ones in the military or college. Boxed CEO Chiegh Huang talked about howRead More:
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