It’s a cringeworthy moment when you see a friend change their Facebook relationship from one that’s committed, like “married,” “engaged,” or “in a relationship,” to “it’s complicated.” Ouch. You know their relationship is usually in deep trouble.
But what happens when the relationship is not reciprocated? You’re not getting what you want - profit, customers, clients, sales - in return. Eventually that relationship can turn into the cringe-worthy “it’s complicated” status. Is this really a relationship you want to be in? Assess what inspired this relationship in the first place. Sit yourself down and have a candid conversation about whether you’re really in this business for the long haul. Think about when you’re in a relationship with someone who you think could be “the one.” There is a mutual trust, commitment, and a vision for what your future together holds.
For most entrepreneurs, the business didn’t perform at the level of their expectations because of their lack of commitment to knowing, appreciating, and respecting the love language of their business - KPIs .