Halloween pumpkin market serves up new opportunity for Kimberley farmers

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Halloween pumpkins market serves up new opportunity for Kimberley farmers

Halloween pumpkins have been trucked out of the Ord Irrigation Scheme to supermarkets around the country.Jack-o-lantern pumpkins, grown for generations in the United States, have only recently been carving out a spot for themselves in Australia's niche Halloween market.

Staff at Ceres Farm in the Ord Irrigation scheme of Western Australia have just finished picking and packing the jack-o-lantern pumpkins that arrived on supermarket shelves in every capital city last week. Director Melanie Gray said what started three years ago as a fun experiment had turned into a unique side business for the farm located 3,200 kilometres north of Perth.

"It's definitely a niche market and you could very quickly oversupply it, so I don't think it's as big as over in America," she said."I see the joy on the kids' faces when you sit there and carve it out, so I can see how it could potentially become a bigger thing because of that family appeal."

 

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We're using precious water to grow decorations now? Farking mad🤯

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