Brands large and small don't understand how to navigate Amazon, which is America's largest online retailer. Scores of former employees are bailing from the mega-retailer to guide brands through"Amazonspeak" and the Amazon"black box." This is creating a"cottage industry" of Amazon employees turned consultants. Business Insider spoke to 15 former Amazon employees who left the company.
Brands large and small don't understand how to navigate Amazon, which is America's largest online retailer. Scores of former employees are bailing from the mega-retailer to guide brands through"Amazonspeak" and the Amazon"black box." This is creating a"cottage industry" of Amazon employees turned consultants. Business Insider spoke to 15 former Amazon employees who left the company.