Disney tweaks global marketing strategy ahead of streaming launch - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Deutschland Nachrichten Nachrichten

Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen

Disney just shook up its $2-plus billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences

Exclusive data shows how much buzz Disney Plus, Apple TV Plus, and HBO Max have built with streaming users before launchThe review shows Disney is pushing into performance-based marketing and selling subscriptions directly to consumers because it sees them as the future of its media business, people involved in the review told Business Insider., Disney CEO and chairman Robert Iger called Disney+ "the most important product that the company has launched ...

Another source said fellow holding company WPP also sat out the global review due to a potential conflict with client Comcast and only pitched in India, where it retained Disney's business. In another sign of Disney's attempts to distance itself from rivals, Iger last month stepped down from Apple's board of directors, the same day Tim Cook announced that Apple's own streaming service would premiere in November, which is two weeks before Disney+ is set to go live.

This was not surprising since in March, Disney acquired 21st Century Fox Inc., a deal that involved specific cost savings promises. BloombergDisney wants to consolidate media operations around the world

 

Vielen Dank für Ihren Kommentar.Ihr Kommentar wird nach Prüfung veröffentlicht.

Disney has all the good content. They will be an immediate big problem for every other streaming company.

At the characteristics of the connection and the quality of the cinema leadership to guide the internal processes and disclose information through the initialization letters to restore the scope of the time factor and send the time factor to the quality of work in the region

I see Google acquiring netflix Or one of the other three acquiring netflix

trtworld will continue to announce the stance of Turkey with accurate news and facts to the world! We will always be supporters of trtworld . As Turkish people, as World citizens, as tens of millions of people here and every where! TwitterCensorsTRTWorld

Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

 /  🏆 729. in DE

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen