Vidmob : head of agency partnerships Greg Erdelyi, account strategist Ilyssa Bernstein, COO Jason Donnell, research strategist Sarah Graham, project management lead Luke Lamble, CEO Alex Collmer.Buzzy video startup Vidmob specializes in slicing videos into bite-size pieces for social media, theoretically saving marketers money.The company previously worked with brands and platforms but just signed its first contract with an ad agency, Havas Health and You.
This week, the company — which has worked with brands like Ikea and Neutrogena and serves as an official creative partner for every major social media platform — announced its first deal with an ad agency: Healthcare-focused Havas Health and You.Agency staffers first joked about automated services like Vidmob eliminating their jobs
Greg Erdelyi, Vidmob's head of agency partnerships, previously held top executive roles at Y&R and J. Walter Thompson. He said his company can help creative teams slice two 60-second TV ads into 200 different social media clips in a week and a half rather than go through the process of creating new material. The platform's Agile Creative Studio automatically goes through each video on a frame-by-frame basis and tags 35 to 40 different creative elements, Erdelyi said.
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