McDonald's pulls back on promotions and earnings fall short, shares down 4%

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McDonald’s earnings fell short of estimates for the first time in two years.

Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:Global same-store sales: 5.9% vs. 5.6% expected

In September, the last month of the quarter, the fast-food giant introduced a line of spicy barbecue chicken products, but the company did not refer to the menu addition as a significant reason for sales growth in its home market. The company said U.S. same-store sales grew by 4.8% during the quarter, falling short of Wall Street's estimates of 5.2%. Notably, traffic to U.S. locations continued to decline.

Burger King has also been stealing some spotlight from McDonald's with the nationwide launch of its plant-based Impossible Whopper. In September, McDonald's announced plans to test a burger made with a Beyond Meat patty in select restaurants in Ontario, Canada.

 

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The big Mac recession gauge.

Quit messing with new off the wall stuff. Stick what got you here.

.McDonalds This is karma for not bringing the McRib to Colorado. I could have single handedly saved those earnings. mcribgate McRibSZN McRib

dustinmai65 fitzerr30 not enough McMuffs

I wonder if people have more money to eat in better restaurants

🎵 Duh duh duh duh duh I'm shorting it. 🎵

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