For Peugeot, Fiat Chrysler Deal Could Open the U.S. Market—Again

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Peugeot pushed hard in the 1980s to sell its cars to Americans, but the brand never took off. Its merger with Fiat Chrysler could make the crucial difference.

Peugeot boss Carlos Tavares likes to point out the last time the French car maker made a splash in the U.S.: in 1919, when Peugeot won its last Indy 500.

Peugeot pushed hard in the 1980s to sell its cars to Americans, but the brand never took off. At one point, it became the butt of jokes on Car Talk, the radio program popular at the time with auto enthusiasts. Peugeot pulled out of the market altogether almost 30 years ago.

 

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The cars were terrible I had the misfortune of buying one. The dealers had a list of problems but would not fix it unless it broke

Yes, no, maybe so 🚘

This is just a collection of the worst carmakers in the western world. Who else can we merge into this island of misfit toys?

Or....Perhaps they could make cars that Americans want to buy Marketing101

Buy America

I get the feeling its more about platform production sharing and reducing costs, especially as the auto industry is getting hit really hard in Asia and manufacturing globally is in a recession, not to mention the high costs of introducing a proper electric car lineup.

Natitude OverboardSkate

KelseyGrammer GOTHBOICLIQUE washingtonpost

perfect. the three stooges of auto makers

Nope lol

Naaaaaaaah….

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