CEO Stirling Barrett talks about the importance of staying in New Orleans.Author:Alyssa HardyPublish date:Nov 13, 2019Krewe's headquarters in New Orleans is located in the city's Lower Garden District, which boasts streets lined with 19th-century mansions, small antique shops and a cafe here and there. Some of the houses still show signs of damage from Hurricane Katrina, while others have been visibly restored.
"When it comes to our footprint here, it's about the community. We're elevating everything together, and that's just really exciting," Barrett tells Fashionista as we sit on a porch that overlooks his new facility. I was there for the brand's second annual Krewe Fête, a weekend-long festival that raises money and awareness for Krewe foundation which gives glasses and eye exams to children throughout the city.
"They're really proud and want to talk about it, and are excited we're doing what we're doing from here," Barrett says referring to the impact on the local community in which he grew up. "New Orleans is a very European city; it's the Northernmost Caribbean city.
In a world where social media has helped to democratize who and where someone can make it, the path to success has changed for many start-up brands and Barrett is happy to be on that side of it. He doesn't see investors as part of the future of his company and feels that his ability to remain independent allows the brand to prioritize sustainability and customer satisfaction over the bottom line.
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