Although Fanta is now well known for its bright colors and bold flavors, it was originally made from food scraps.German branch developed Fanta during World War 2 due to heavy embargoes that prevented the import of Coke syrup.
It started in 1923, when Robert Woodruff was elected president of The Coca-Cola Company. He had big dreams of expanding the brand and its global reach. In the years before, Coca-Cola's international production was somewhat reckless. French Coke manufacturers accidentally made consumers sick with unhygienic bottling practices. And international demand for Coca-Cola was relatively low.
But despite Powers' crafty salesmanship, he didn't care for the details of financial bookkeeping and often left bills unpaid and bank statements unopened. As a result, the German subsidiary was a financial mess, and the accounts were left in serious need of managing. Then, in 1933, Adolf Hitler rose to power and the reign of the Third Reich began, marking a new era for Germany and for Coca-Cola.
Despite never actually joining the Nazi Party himself, Keith was willing to work with the Third Reich to keep the company afloat, Pendergrast writes. In a statement, Coca-Cola told Business Insider that there is no indication that Keith collaborated with the Third Reich. Woodruff, for his part, maintained close relations with Keith before the war. For both men, the top priority was ensuring the prosperity of Coca-Cola.
While other multinational businesses operating in Germany at this time were unable to make products, Keith was determined to still produce something. So he made a tactical decision. He oversaw the creation of an exclusively German soft drink. Keith then used his connections in the Third Reich to gain a position overseeing all Coca-Cola plants in Germany and the territories it conquered. This allowed him to spread Fanta across Europe and save other subsidiaries from shutting down. The German branch sold about 3 million cases of the drink before the war was over.
CocaCola Why Coca-Cola Invented Fanta In Nazi Germany via YouTube
Stocktwits CocaCola Title and photos are misleading and click bait. Good article though.
CocaCola ...and IBM had an office inside every concentration camp...even after the war started.
CocaCola $
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