Apple Enters Background Music Market With Apple Music for Business

Got a business? Apple Music wants your business. The No. 2 music streaming service has partnered with PlayNetwork to launch, an exactly-as-it-sounds service geared towards providing a fully licensed — and customizable — soundtrack to retail stores, restaurants and other commercial outlets.

"Each brand has an identity, a voice, and a story they want to tell — and now they can, with music," the companies said in a joint announcement. "Apple Music for Business centers on human curation that requires attention and skill to make it a seamless part of the experience. With this understanding, we’ve taken the expertise of both Apple Music curators and PlayNetwork music supervisors and injected it into this service to ensure you have the sound right in every location.

With its PlayNetwork push, Apple Music officially joins competitors including Pandora for Business, SiriusXM for Business and the Spotify-backed Soundtrack Your Business in the background music market. There’s also Mood Media, which purchased the pioneering Muzak brand of in-store tunes in 2011.

"All partners receive an Apple Music marketing toolkit containing creative assets, digital tools, and brand guidance to help you clearly communicate what music is playing and where to find it," Apple says. , Apple Music has been piloting a version of its business service at various stores, including Harrods and Levi Strauss & Co stores.

Seattle area-based PlayNetwork was founded in 1996 and specializes in custom and channel-centric music for businesses, along with original videos and other services. According to its

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Apple Music Gets Into the Muzak BusinessApple Music has been quietly piloting a version of its music-streaming service for businesses including Levi Strauss and Harrods stores.
Herkunft: WSJ - 🏆 98. / 63 Weiterlesen »

Apple may have to open NFC technology to others - Business Insider - Business InsiderA German law would make Apple offer NFC technology to other firms – impacting Apple Pay since it doesn't currently offer its NFC technology to others.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Apple NYC event announced for December 2019 to honor year's best apps - Business InsiderApple is holding an event on December 2 to highlight the best apps and games of the year in an unusual move.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

A genetic testing firm launched an atrial fibrillation research app on Apple devices - Business InsiderGenetic testing firm Invitae launched a new app aimed at gathering heart health data from the Apple Watch and Health app.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

How market judges streaming service success: Disney, Apple, Netflix - Business InsiderAfter the Disney Plus and Apple TV Plus launches, Wall Street analysts sketch out how the market will judge success for streaming services
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »