Facebook built internal facial recognition camera app, sources say - Business Insider

Facebook CEO Mark Zuckerberg appears before a House Financial Services Committee hearing on Capitol Hill in Washington, Wednesday, Oct. 23, 2019.simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

The app was not released publicly, and Facebook tells Business Insider that it only worked on company employees and any of their friends who opted in to the social network's facial recognition system. The app, which was developed by Facebook employees between 2015 and 2016 and tested internally, relied on information from the social network's vast collection of user-uploaded photos and facial recognition data to identify people in real life within seconds, sources told Business Insider.

A Facebook spokesperson denied that the app could ever identify strangers who didn't work at Facebook, saying that it was only ever able to recognise the faces of Facebook employees and of Facebook friends of the user who had enabled the social network's facial recognition system on their accounts. The existence of the experimental app, which has not been previously reported, highlights Facebook's willingness to experiment with technologies with major societal implications. And it raises questions about the $564 billion company's historic approach to privacy and consent, and its handling of users' data.

I once met with a facial recognition vendor who claimed to have installed cameras at a well-known pizza chain so they could target Facebook ads at people who had bought pizzas there before.

Isn't that an invasion of privacy?

advocatemnyama kelvinelove

Wondering if it will even be good enough to identify the ever morphing Kennedy tho patriotact

AnnieJacobsen In an era of Deepfakes a sign of the times!

Let me make this clear, you pay you use my image, good now it’s out there 😉

That's a bad idea..It can lead to all kinds of bad things..Mistaken identity..reputation misrepresentation. False identity readout. Wrongful impression. Wrong person.. identity theft. False arrest if used by officials. It maybe good for a work entry but not civilian situations.

Jesu!

Well the only protection is not having any of your data with a photo publicly available on a database that’s vulnerable to hackers.

Scary machine learning

Great initiative... By MarkZuckerburg_

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