Armed with her homemade samples of SmartSweets, the young entrepreneur was eventually able to secure $79,000 in outside funding in the spring of 2016 and launched the company in August of that same year. The company's earliest investors included Bosch's friend and SmartSweets' first employee, Beth. Tara Bosch
"Team is everything," she said. "You can have a great mission, product, and vision, but an idea is just an idea without execution. The team is what executes on that and brings the magic to what you are collectively creating in the world." She advised aspiring entrepreneurs to "get real about what you suck at" and surround yourself with people who are "Einstein's" in those areas.
Bosch also leveraged strategic partnerships to build up the company's Instagram following, partnering with a variety of "better-for-you" brands as well as what Bosch described as "top-tier influencers" for various projects on social media.
RobinMadell Neo liberalism at its finest