Fox is going back to its roots with the company’s first advertiser-supported streaming video service.
The service will launch with four original daily shows produced in Los Angeles and will also carry existing programs from Fox-owned TV stations in New York, Chicago and other large urban markets, which cater to black audiences.“The shows will be what African American people talk about around the kitchen table,” said Jack Abernethy, chief executive of the Fox Television Stations. “This is programmed by and for that community.
But the pursuit of black viewers with a new streaming service will also likely test the legacy of the company’s brand name.While the broadcast network’s entertainment programs have historically embraced diversity, in recent years Fox has become shorthand for Fox News. The conservative-leaning cable channel is the biggest moneymaker in the Murdoch media empire, which was pared down after the sale of its movie and TV production assets to the Walt Disney Co.
The Fox-owned television stations, most of which carry the broadcast network, have their own local news and programming operations that are separate and editorially independent from Fox News, although some viewers may not make the distinction. “When you remind them that they watch the Fox station every day and they watch the Fox network, they remember ‘Oh yeah, Fox is my friend,’” Brown said.
Abernethy would not disclose the investment Fox is making in Fox Soul, but he indicated that the company is making a sizable commitment. “We have the money to see it through,” he said.
I blame 'Black Millenials' for this type of B.S. White folks' Yes People sitting in on these meetings, coming up with these ideas.
Won’t work out the gate because of the name. Also - how does Fox even think it knows what the African American community wants to see?
foxnetworks it’s not 1950 as hard as potus tried to drag us back to segregation calling it MAGA. People want to be equal, not separate. Make more movies with African American directors & casts & Asians & Hispanic & women & put with all other releases so we can all find them.
no
This is not racism? What if was only for white people? 🤔
No
Is this a joke?
Segregated streaming. What’s next? Separate toilets?
Something for us white people to watch so we can know our black brothers and sisters better. Yo
I mean there is a growing block of black conservatives..... so why not?
When I think ‘soul’ I think Fox.
Nah!! Not enough 'tom's' out there to make it work!! Majority are true patriots!
Fox Soul? First no, second anything starting with 'Fox' sounds fishy, let alone soul.
Someone call kelseygrammar
Tell me you're joking.
No
Fox “soul” lmao was fox jive turkey already taken? GTFOH
Considering Disney’s is abandoning the Fox name because it is poison, any new Fox branded products are going to depend on how many niche market conservatives there are who want to be siloed out of the Fox News “white flight”programming.
No.
Democrats need to fight back against talk radio and Fox News with fact-free media of their own.
Paul Ryan must have come up with this debacle idea.
FNC has no soul.
We ain't stupid.
Only if the monthly subscription is $5 million, because they are only going to get 3 takers.
Murdoch is Trump's America beoch. Mm no, Trump's state run Fox Network Will Sean Hannity be on? Maybe have Trump calling Nazis 'fine people' on air ,again.
Nah.
This is just another Trump con job.
LOLOL! Fox is truly something else.
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