CNBC PROUnusually warm temperatures over the last three months have impacted companies that depend on certain weather trends for business, and it could become an increasingly important theme as companies continue to report quarterly results, Jefferies said in a note to clients recently.
Analyzing weather data, the firm found that over the last three months 48 U.S. states posted higher-than-normal temperatures. The two exceptions were Arizona and New Mexico.VF Corp"We saw an uptick in the promotional activity starting pretty early and specifically with our cold weather brands. And the results there really hit The North Face and Timberland," he said on the company's Jan. 23 third quarter earnings conference call.
But unseasonably warm temperatures can also be bullish for some companies. Scanning through its coverage universe, Jefferies found a number of companies that stand to benefit.
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