Swedish audio streaming giant Spotify deepened its foray into the podcasting industry with a deal to acquire the Ringer, the Los Angeles-based network of entertainment, sports and pop culture podcasts founded by Bill Simmons.
The deal is the latest move by Spotify to expand into the podcast space. The company spent nearly $400 million to acquire three podcast companies last year, including New York-based Gimlet Media and L.A.-based Parcast, which are creating exclusive content for Spotify.The Ringer will immediately give them a slate of established programs including “The Bill Simmons Podcast,” “The Rewatchables” and “The Ryen Russillo Podcast.
“Becoming the most listened-to audio network means that we needed to expand from just being a music platform to incorporating other types of audio, entertainment and information on the platform,”The music streaming service has 124 million paid subscribers and 271 million active users in 79 markets.
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Spotify To Acquire Bill Simmons’ Pop-Culture & Sports Content Company The RingerSpotify is to acquire Bill Simmons’ pop-culture and sports site and podcast company The Ringer. The music streaming service confirmed that it has entered a “definitive agreement” to buy the company… Cavsanada He’s so spineless
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Spotify to Acquire Bill Simmons' The Ringer to Expand Podcast BusinessSpotify is bulking up its podcasting business with the acquisition of Bill Simmons’ The Ringer, which will add a robust slate of sports and pop culture audio shows to its portfolio. Details: Pass on Bill Simmons, no thx Toucherandrich Congrats BillSimmons and 2 SheaSerrano
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Spotify makes another podcast acquisition, buying Bill Simmons' The RingerSpotify announced its acquisitions of three podcasting companies last year as it aims to become the lead audio platform. ringer 👀 Its radio all over again. Podcasts start independently and risky, people flock and they make tons money. Big companies come in and buy them all, it eventually becomes more corporate and less interesting.. People flock to the next thing.. what will the next thing be?
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Spotify is buying Bill Simmons' The Ringer as its podcast shopping spree continues - Business InsiderThe Spotify and The Ringer deal is the latest in a string of acquisitions from Spotify to expand into podcasting.
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