Exclusive: Ryanair marketing chief Kenny Jacobs to leave company

Kenny Jacobs, Chief Marketing Officer of Ryanair addresses the media during a news conference in Frankfurt, Germany, August 8, 2018. REUTERS/Ralph Orlowski

Jacobs, who joined Ryanair at the start of 2014, was the architect of the airline’s ‘Always Getting Better’ drive to improve customer service and was charged with overhauling the company’s web site to adapt to individual customer preferences.Chief executive Michael O’Leary said in an emailed statement that Ryanair’s digital presence and customer service had been transformed under Jacobs over the past six years.

“Kenny was the author of the successful ‘Always Getting Better’ brand six years ago when he first joined, and he has championed many of the successful customer service improvements we have launched in recent years, which has underpinned our successful growth and evolution,” O’Leary said.

Great. I hate the TV ads.

Premium departure is use of the lift and doors. Economy option is defenestration.

he's going to have to pay a surcharge for that

So he's the champ behind €20 return flight offers, respect

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